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As a young teacher, Angela Maiers had an epiphany: people need to matter. They need to be noticed, valued, and honored. Significance is even more important than success. Ever since, the You Matter message has been changing hearts, minds, and lives.

In a June 2011 talk at TEDxDesMoines titled “You Matter,” Angela spoke of how these two words can change minds and change lives, if we understand them and leverage them in the right way. This talk has been viewed 120,000+ times on YouTube and ignited a global movement.

People reacted powerfully to this call to action, undertaking awe-inspiring quests to address problems in our world. Choose2Matter was created in response to this breathtaking reaction. It is a powerful call to action that invites people to make mattering a way of life.