Explaining Personal Branding to Students

You are a brand, this is not something many of us as adults understand, because of that it is most likely a conversation we are not having with our students but need to have! This video explains that our brand is our story and our stories matter. Not only that you...
Every Workplace Needs a YOU MATTER Cart

Every Workplace Needs a YOU MATTER Cart

Photo by Karsten Winegeart on Unsplash A few years ago, Darcy Neymeyer, a school counselor at Villas Elementary in Fort Myers, Florida, shared photos of their novel concept: a “You Matter Cart.” Stacked with recently donated foods and drinks to be distributed to all...
Every Student is a Masterpiece

Every Student is a Masterpiece

Photo by Tushar Rathour on Unsplash A few years ago, we took Choose2Matter LIVE to the Estherville Lincoln Central School District in northwest Iowa. It was an incredible two days in a very special place, with remarkable, brave leaders and students who astounded me in...
Education is for the Passionate – Isn’t it?

Education is for the Passionate – Isn’t it?

Photo by Etienne Girardet on Unsplash Seth Godin is masterful at making obvious things so much clearer. In a post on passion and excellence he asked: Should the person who runs the customer service operations at a ski school also be required to love skiing? Can the...